About
About Me
Communication, creativity, and practical change.
I work at the intersection of communication, creativity, and practical change. With more than seven years of experience across marketing, public relations, business development, and digital media, I've worked in education, renewable energy, startups, and media.
My academic background includes a BA in Journalism & Mass Communication from Asutosh College, Kolkata, and an MA in Public Relations & Strategic Communications from Leeds Beckett University in the United Kingdom, completed with Merit.
At Bibaswan Educational Foundation, where I worked until October 2026, I led marketing and sales initiatives, launched educational programmes, designed AI learning experiences, and used generative AI tools to improve everyday operations.
Today I work independently as an AI educator, business coach and marketer, helping people and organisations put AI and marketing to practical use.
Alongside my professional work, I enjoy rap and visual storytelling. I create content inspired by what is happening in society—using words, rhythm, and visuals to share observations and perspectives.
This website brings those interests together: my professional journey, creative work, thoughts, and the stories I'm making next.
Languages
- Bengali
- English
- Hindi
Chapters
My Story
01
My journey began with journalism and mass communication in Kolkata. Early experiences at Khas Khabar and Kolkata TV introduced me to reporting, digital media, and content creation. I later moved into public relations and marketing at Nationbuzzz.
02
Studying at Leeds Beckett University expanded my experience in strategic communication. Alongside my master's degree, I worked in student engagement and supported PR campaigns at Prohibition PR.
03
I subsequently co-founded Tortoise Creatives Private Limited in Hyderabad, working across business strategy, brand positioning, marketing, and content. I then joined Darshan Solar Enterprise, where my responsibilities included PR, marketing, team leadership, and stakeholder relationships.
04
From January 2025 to October 2026, I worked as Marketing Manager at Bibaswan Educational Foundation in Siliguri, bringing together programme launches, student acquisition, content strategy, AI education, and operational automation. I now work independently as an AI educator, business coach and marketer.
05
Rap and visual storytelling give me another way to express ideas and respond to the society around me.